The brief: Launching new Knorr Aroysure powder to Vietnam market
The task:
GET operators in FSR Asian, Hotels 3-5 stars, Canteens, Wedding Carters and Chains
WHO are currently using other seasonings
TO start adding Knorr Aroysure to their cooking recipes
BY convincing them that Knorr Aroysure can enhance the garlic taste and aroma of their garlic masterpiece.
BECAUSE it delivers a distinct garlic taste and aroma that is ideal for any Vietnamese-Asian dishes.
The challenge: How to convince chefs and owner Non-visited FSR, who has their own secret recipes for creating masterpieces to take an extra step to add Knorr Aroysure powder to their cuisine recipes?
Strategic Insight:
Every chef has his/ her own secret to creating his/her own masterpiece.Yet, just being delicious is not enough, as each chef will make
different deliciousness. So, they seek an extra ingredient to add to
their masterpieces’ recipes for extra deliciousness.
The answer: “Knorr Aroysure powder - UPlifted Aroma, UPgraded Flavor” - a launching campaign for Knorr Aroysure powder’s first launch in Vietnam was created. The campaign utilises UFS chefs to share their recipes using Knorr Aroysure powder to enhance the taste of dishes.
Role: Planning lead
Year: 2021
Client: UFS Vietnam
Agency: Mullenlowe Mishra Vietnam
